National Helmet Awareness Campaign Endorsed by USEF, USEA, and USDF

Equine digestive health product SUCCEED has teamed up with helmet advocate Jeri Bryant to launch the online helmet awareness campaign www.riders4helmets.com. The campaign is designed to educate equestrians on the benefits of wearing helmets. The Equestrian Medical Safety Association (EMSA) states that head injuries accoun
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Equine digestive health product SUCCEED has teamed up with helmet advocate Jeri Bryant to launch the online helmet awareness campaign www.riders4helmets.com. The campaign is designed to educate equestrians on the benefits of wearing helmets.

The Equestrian Medical Safety Association (EMSA) states that head injuries account for approximately 60% of deaths resulting from equestrian accidents. Approximately 12,000 equestrians visited emergency departments for head injuries in the U.S. in 2007 (Source: NEISS data). The program aims to help reduce that figure by raising awareness of how wearing a properly fitted ASTM/SEI-certified helmet can reduce the severity of head injuries sustained while riding and possibly prevent death.

"After donating helmet awareness t-shirts to the SUCCEED eBay store, I realized we could take things a step further," said Bryant. "I am proud of the support already being pledged to the campaign." (Bryant was referring to the web store established to raise funds for dressage star Courtney King-Dye, who was seriously injured in March while riding without a helmet.)

John Hall, President of Freedom Health, LLC, manufacturers of SUCCEED, added "if we encourage more riders to wear helmets and can save others from going through what Courtney and her family have experienced, then we will have done our jobs

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