Meydan Group Signs Sponsorship Agreement for 2014 WEG

Meydan Group Signs Sponsorship Agreement for 2014 WEG

Meydan is an international supporter of equestrian sports, including endurance riding.

Photo: Courtesy Meydan Group

The Meydan Group has become an official sponsor of the upcoming Alltech Fédération Equestre Internationale (FEI) World Equestrian Games 2014 to be held Aug. 23–Sept. 7, 2014 in Normandy, France.

The agreement continues the relationship established with the 2006 FEI World Equestrian Games in Aachen, Germany, and in 2010 when the games were held in Lexington, Ky.

Malih Lahej Al Basti, vice chairman of Meydan Group, said, “We are pleased to demonstrate this passion (for equestrian sports) through our role as an official sponsor of the games. This is a prestigious competition that is truly international in its reach. The event provides Meydan with an excellent means to communicate our role in equine sports and highlights our exciting commercial ventures here in Dubai (United Arab Emirates).”

The Alltech FEI World Equestrian Games 2014 in Normandy will be held over 16 days and is the largest equestrian event in the world, with over 60 nations being represented by approximately 1,000 athletes with just as many horses. Eight FEI disciplines will be represented at the games: jumping, dressage, eventing, endurance, driving, reining, vaulting, and para-dressage.

As part of its sponsorship agreement, Meydan will be associated with all eight disciplines, and the 2014 World Endurance Championship will be named the “Meydan Endurance at the Alltech FEI World Equestrian Games 2014.” This competition will take place on Aug. 28, with the course taking horses and riders in the bay of the iconic Mont Saint-Michel near Sartilly.

Half a million people are expected to witness the equestrian competitions in each of the disciplines. Media coverage will be worldwide with an anticipated 1,000 journalists catering to global audiences of hundreds of millions.

Normandy is considered the home of the horse in France. The renowned region is home to a wide range of breeds and the equine sector has become one of the leading economic focuses of the region.

Meydan is the visionary concept of His Highness Sheikh Mohammed bin Rashid Al Maktoum, United Arab Emirates vice president, prime minister, and ruler of Dubai. The Meydan Group features Meydan Racecourse, home to the Dubai World Cup; Emirates Equestrian Centre; and the Dubai Equestrian Club.

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