The Equine Land Conservation Resource (ELCR) is proud to announce the addition of the Phelps Media Group as a Premier Conservation Partner. The Conservation Partners Program is a national membership program of organizations which play a critical role in ELCR's mission to educate the public about the immediate need to conserve land for equine-related activity. With a diverse group of leading equestrian organizations on its roster, the ELCR Conservation Partners Program has grown to become a national network which reaches over 1.1 million horsemen across the country, working with a collective commitment towards saving local land for equine use through information sharing and networking amongst horsemen.

Phelps Media Group, Inc. (PMG), based in Wellington, Fla., is one of America's largest equestrian public relations firms. The company was launched in 2002 with the signing of its first client, the National Horse Show, when this historic competition moved from Madison Square Garden to Wellington. In the last decade, PMG has rapidly accumulated a roster of impressive clients in the equestrian world from coast-to-coast and internationally, including the USET Foundation, National Horse Show, and many top-tier equestrian events, organizations, companies, athletes, and trainers.

Mason Phelps, Jr., PMG founder and president, is a lifelong horseman who has participated in many aspects of the equestrian world including as a U.S. Equestrian Team rider, trainer, event manager, governance leader, charity organizer, and multi-media executive. Phelps is also the founder, first president, and current Board member of the Kensington Conservancy, a land trust in northern Ontario, Canada, which works to protect area lands and waters. With this past involvement in land preservation, it was only natural for Phelps' interest to carry over to the conservation of equestrian land.

"We've watched highways go through hunt country and developments take over farms, pushing the equestrian community out," explained Phelps. "I am very much concerned about the protecting land for our horses into the future. Education and communication are a huge part of this effort. There (are) still a lot of people who are unaware of the threat, so it's important for companies, groups, and organizations to become involved to support the conservation of equine land. If there's anything Phelps Media Group can do to help promote this cause, I'm all for it