Moorman's Launches New Web Site

MoorMan's, Inc., manufacturer of the NEW GENERATION NUTRITION equine feeding program, has debuted an enhanced version of its equine web site, announced Fred Gutzmann, Vice President Sales and Marketing for MoorMan's.

The internet site,, has been completely redesigned to better serve MoorMan's customers and the industry at large. Visitors to the site will find specific NGN product information, articles on feeding NGN products, the entire collection of MoorMan,s Horse Feed Facts, plus Technical Bulletins and other literature ready to download or print. In addition, horse owners can request the name and location of local dealers via email and even order NGN products online.

“The NEW GENERATION NUTRITION equine site provides an informative forum for horse owners, competitors, breeders and trainers to learn and share successes, as well as to find local resources for NEW GENERATION NUTRITION products and services,” states Gutzmann. “MoorMan's is continually committed to providing our customers with the latest developments in livestock nutrition and, as we introduce new products and services, our internet vehicle allows us to do it in a timely, efficient way.”

According to the American Horse Shows Association, over 77 percent of horse enthusiasts own personal computers. And almost half of all Internet users spend their time online connecting with groups who share their hobbies or interests (Source: GVU Center's 10th www user survey October 1998).

MoorMan's redesigned web site is the latest addition to the company's industry leadership in maintaining a quality dialogue with horse owners across the country. Since 1995, MoorMan's has sponsored a toll-free telephone service called the NEW GENERATION NUTRITION HelpLine. Company horse nutrition specialists who answer HELPLINE calls also own horses, know horses, and design thousands of feeding programs per year for horse owners.

For more information, the public may call the NEW GENERATION NUTRITION toll-free Nutrition HELPLINE at 800/680-8254, or visit the MoorMan's web site at

About the Author

Stephanie L. Church, Editor-in-Chief

Stephanie L. Church, Editor-in-Chief, received a B.A. in Journalism and Equestrian Studies from Averett College in Danville, Virginia. A Pony Club and 4-H graduate, her background is in eventing, and she is schooling her recently retired Thoroughbred racehorse, Happy, toward a career in that discipline. She also enjoys traveling, photography, cycling, and cooking in her free time.

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