AHC Issues Forum: Time to Ride, Microchipping, and More

The American Horse Council’s (AHC) Annual Meeting wrapped up on June 14 with the National Issues Forum.
Share
Favorite
Close

No account yet? Register

ADVERTISEMENT

The American Horse Council’s (AHC) Annual Meeting wrapped up on June 14 with the National Issues Forum, sponsored by Luitpold Animal Health.

Presentations and discussions about the Time to Ride campaign and microchipping kicked off the morning, and Senator Pat Robert (R-KS) spoke on the importance of the industry and hearing from constituents.

Christie Schulte, of Lead Change Management Inc. and marketing manager of the AHC Time to Ride campaign, kicked off the session by providing an overview of the campaign and its goal to not only grow the horse industry, but to make the equine experience attractive and accessible to newcomers. She also gave an update to meeting attendees on the progress of Time to Ride in 2016, as well as the new programs and sweepstakes that were introduced this year. Most notably, Time to Ride will be working with the United States Equestrian Federation (USEF) on First Lady Michelle Obama’s “Let’s Move” campaign to engage youth in as many Olympic sports as possible.

"I was delighted to share the success of Time to Ride over the last two years, which has introduced over 60,000 new people to horses,” said Schulte. “With the support of the AHC Marketing Alliance, Time to Ride’s strategy continues to focus on growing the horse industry through programs that help horse professionals convert non-riding moms and families into equestrians, and eventually horse owners and participants in the industry. To meet and collaborate with the equine industry leaders present at the AHC Issues Forum was extremely valuable to the growth and success of Time to Ride

Create a free account with TheHorse.com to view this content.

TheHorse.com is home to thousands of free articles about horse health care. In order to access some of our exclusive free content, you must be signed into TheHorse.com.

Start your free account today!

Already have an account?
and continue reading.

Share

Written by:

The American Horse Council was organized in 1969 to represent the horse industry in Washington before Congress and the federal regulatory agencies. It is a nonprofit corporation that represents all segments of the equine industry.

Related Articles

Stay on top of the most recent Horse Health news with

FREE weekly newsletters from TheHorse.com

Sponsored Content

Weekly Poll

sponsored by:

Where do you primarily feed your horse?
313 votes · 313 answers

Readers’ Most Popular

Sign In

Don’t have an account? Register for a FREE account here.

Need to update your account?

You need to be logged in to fill out this form

Create a free account with TheHorse.com!