Equine Guelph can Help Plan for a Profitable Equine Business

When it comes to operating a business in the equine industry, a bit of planning can certainly make the difference between its success or its downfall.

Equine Guelph, the horse owners' and care givers' center at the University of Guelph in Ontario, Canada, provides the tools necessary to those who are looking to operate a profitable horse business through its online course in equine business management which runs this September.

"Many who work with horses have no business knowledge, yet they want to turn their passion for horses into a business," says Heather Gentles, instructor of the equine business management program at the University of Guelph. "This course covers the basics of setting up a business and is overseen by instructors who have extensive business and horse knowledge, so that they are able to guide the students on their journey. The interaction with other students helps spur ideas, and gives feedback and support, which are invaluable."

Gentles, has over 20 years of experience in marketing research and product management. She also helps small businesses get off the ground and develop their marketing initiatives.

Throughout the 12-week course, students will learn the time management and readiness skills to start a business, examine smart goals, understand market research, and how to identify profitable products and/or services, as well as pricing strategies, and marketing, legal and insurance needs. Topics also covered include basic financials such as start up costs, income statements and cash flow, human resources, business organization, and establishing a business team. At the completion of this course, students will have developed a business plan entirely geared to their business.

Other courses offered in Equine Guelph's Fall 2012 lineup include:

  • Management of the Equine Environment;
  • Equine Health & Disease Prevention;
  • Equine Nutrition, Growth, and Development;
  • Exercise Physiology;
  • Advanced Equine Behavior;
  • Equine Journalism; and
  • Stewardship of the Equine Environment.

Registration is now open, with early bird registration ending Aug. 10. Courses run from Sept. 10 to Dec. 2.

For more information, please contact the Centre for Open Learning and Educational Support at info@coles.uoguelph.ca, call 519/767-5000, or visit www.equinebusinesscertificate.com.

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