The 2017 Time to Ride Challenge: More Ways to Win

The contest’s fourth year will bring significant changes including additional cash prizes
Share
Favorite
Close

No account yet? Register

ADVERTISEMENT

The Time to Ride Challenge, a grassroots competition that offers support and incentives to businesses growing the horse industry, will return for its fourth year in 2017.

This year’s contest will award more cash prizes and introduce significant structure changes to help contestants focus on creating new long-term horse enthusiasts.

Since 2014, the challenge has introduced nearly 100,000 new enthusiasts to horses through more than 2,000 beginner-friendly hands-on horse events. In 2017, that same structure will comprise Phase I, in which $40,000 cash plus prizes will be awarded to the hosts who introduce the greatest number of newcomers through these events. New in 2017, Phase II will award an equal amount of cash and prizes to the hosts who encourage the most newcomers to return for a more personal and in-depth horse experience, such as a riding lesson. By doing so, hosts will help newcomers cement newcomers’ connections with horses, while directly building their own businesses.

While competing hosts have consistently cited the business-building benefits of the challenge as a main motivation for participating, this structure shift will directly place $40,000 worth of cash and prizes behind the goal of getting newcomers regularly involved in their programs through riding and other equine activities. The 2017 challenge will now measure not only how many newcomers have a single introductory horse experience, but how many of that population become actively involved thereafter

Create a free account with TheHorse.com to view this content.

TheHorse.com is home to thousands of free articles about horse health care. In order to access some of our exclusive free content, you must be signed into TheHorse.com.

Start your free account today!

Already have an account?
and continue reading.

Share

Written by:

Related Articles

Stay on top of the most recent Horse Health news with

FREE weekly newsletters from TheHorse.com

Sponsored Content

Weekly Poll

sponsored by:

Where do you primarily feed your horse?
294 votes · 294 answers

Readers’ Most Popular

Sign In

Don’t have an account? Register for a FREE account here.

Need to update your account?

You need to be logged in to fill out this form

Create a free account with TheHorse.com!